Staircase Marketing Concept – Optimization of Your Business Message

Constructing your business Staircase Marketing Concept plan will have multiple landing areas (goals) you expect to reach and with many steps that are necessary to take to get to each landing area. One element that should not be overlooked is the Company message; what you stand for and the Company’s focus.

The strategy utilized to communicate this message should be unique, effective and optimized in several ways. The optimization method chosen characterizes the prospective base you are trying to reach. True, no two individuals are alike but their similarities are quite common.

Optimizing your business message takes a creative thought process and every element should not be overlooked. One such element would be the way your business card presentations are structured.

As part of your Staircase Marketing Conceptplan, defining ways your best business cards can be optimized will speak volumes.

Business cards are your Company’s traveling billboard; one that is seen by multiples of ‘foot-traffic’ in the surrounding areas you visit, or your staff. Standard stock cards are found in more trash cans and bathroom floors than janitors like to mention.

Creative Business Cards Should Be Unique To You
Determine the particular landing area (goal) of the Staircase Marketing Concept plan that your business card program fits and begin to re-think the message format you want to structure. Write out each of the steps necessary to traverse in order for you to reach that landing area and begin.

Your business cards DO reflect you and should provide a lasting memory to those who receive them. The company logo, your picture or other identifying element is a must. The overall company/personal message required to weave would be better served on the back of the card.

Yes, the card is a two-way billboard. Without information on the backs, an powerful source for obtaining prospects is lost. Providing a ‘call-to-action’ or an offer to your capture page is a great thought. Building your leads list requires multiple streams that converge at the landing page.

What about presenting an opportunity for potential leads that have general questions about you or your company to go to prior to actually contact with you; say a frequently asked questions toll-free number that ends with your actual contact name and number to go to for more information?

Qualifying the Traffic in a Unique Marketing Method
Business cards present the small business owner a creative outlet for devising their message in many creative ways. Depending on the optimization method you chose, your message can effectively persuade more than one individual that views these cards.

Do not discount the effectiveness of communication in marketing. Your message requires multiple paths in which to travel and presenting a creative business card strategy can pay major dividends.

Breaking down the elements of your marketing strategy into the Staircase Marketing Concept can re-energize the creative juices, develop unique marketing strategies to pursue such as optimizing your business message, and creative business card utilization by you and your staff.