Viral Marketing Concepts

Do you know what viral marketing is?

It means marketing technique that uses social networks for advertising various products. Thus they achieve their marketing goals and increase product sales. Viral promotions may be spread in the form of interactive flash games, video clips, eBooks, images, or text messages.

Examples of the viral marketing schemes are: ponzi schemes (and pyramid schemes), multi-level marketing (Amway, Mary Kay) and many others.

There are many viral marketing concepts. This type of marketing increases online sales. Free email services on the Internet give demonstrative examples of viral marketing. Free email services mean free advertising as the sent messages contain promotion and in addition advertising in the interfaces. And thus this type of marketing concept is utilized on a zero budget.

Articles and tutorials are great viral market instrument too and intensive traffic to the definite web sites may be created with their help.

One more popular concept of viral marketing is utilizing newsletters and ezines. Newsletters build content for sites and increase their visibility for search engines. The level of ezines has declined lately and if your newsletters will be interesting and informative, they will add your site popular appeal.

EBooks can be created with the definite software and they are good as viral tools, especially coming together with podcasts and whitepapers.

If you want to amuse people and add not only informational items but some entertainment too, use amusing images, jokes, flash games and presentations. But using this strategy you must be sure that the content is relevant to your site. Monitor your content thoroughly and control every joke or image if you want to draw attention to your cherished web child.

To create these items, hire a freelancer with graphic and programming skills. By the way, you may be pleasantly surprised that it is not expensive at all.